Chinese New Year 2018: Meet the Collaboration

Chinese New Year 2018: Meet the Collaboration image

The celebration of a million people! Yes, appertain as one of the biggest diaspora, the celebration of Chinese New Year is a highly anticipated celebration!

For Chinese ethnic, their New Year celebration is not just a culture or tradition that should be maintained, but it is an ideal time to gather with all of family members. Dated on February 16, 2018 this year is the year of dog. Chinese New Year, also known as the Spring Festival in modern Chinese, or simply the Lunar New Year, is an important Chinese festival celebrated at the turn of the traditional solar Chinese calendar. Celebrations traditionally run from the evening preceding the first day, to the Lantern Festival on the 15th day of the first calendar month. It is also traditional for every family to thoroughly clean the house, in order to sweep away any ill-fortune and to make way welcoming the good luck. Windows and doors are decorated with themes of "good fortune" or "happiness", "wealth", and "longevity". Other activities also following in this celebration, include lighting of firecrackers and giving money in red paper envelopes.

Bringing virtue, truth and sincerity, this moment Sunaka Jewelry does unusual thing. We bring you more than just a jewelry. Yes, this time we bring a handfan on Sunaka Jewelry Chinese New Year 2018 campaign! Having a long history in Chinese culture, the handfan run to a shifting on its function along with the dynastic turn. Handfan was originally used to cover the eyes from the sun and exposed from dust, as well as functioning as a sultry repellent. Years past, artists began to decorate handfan, write poetry, and do painting over it. Activity of painting above the handfan itself, started in the Samkok Dynasty. Regarding to "Tang History", handfan not only serves as a souvenir, but also as a symbol to remembering those who have passed away. Chinese handfans, as well as their traditional dress and paintings, play an important role in their culture.

Draped with Dragon painting and unique pattern from Celuk, called Jawan, this handfan is presented specifically to welcome Chinese New Year 2018. This is the result of exclusive collaboration with the world's best handfan crafter, Wiracana Handfan. Start from Bali, now Wiracana Handfan rules the international market. Having the same vision and goals with Sunaka Jewelry, both having a strong will to introduce Balinese culture to be enjoyed worldwide. Through the moment of Chinese New Year 2018 celebration, Sunaka Jewelry and Wiracana Handfan finally realizing their vision. With this special collaboration handfan, both parties want to convey a message that culture is not owned by one or a particular entity. But as a human being we are able to collaborate one cultural heritage with another, and together we should share the bliss with the world to enjoy.

The presence of modernity and traditional is very exquisite in this campaign. Sunaka Jewelry combined Naga, Padma Acala, Capung, and Tamiang collections that featuring Balinese carving techniques with modern and minimalist cutting attire from Fara Official. Like we all know, when it comes to Chinese New Year celebrations, red, gold, and white are the identic colors. Celine dress with halter neck cutting and solitaire of gold Naga collection, is an ideal option for you who wanted to look stylish with a traditional touch during your family gathering. The peak and satisfaction of this campaign was happened when Sunaka Jewelry Tamiang collection, which really identical to instrumentation of Hindu ceremony, is matched with modern cutting of Equival jumpsuit from Fara Official! As addition, special handfan from Wiracana make the look magnificence. Nota bene, we pan out to make an ethnical yet fashion-forward look! It is not a must to celebrate Chinese New Year by dress traditionally, but with the compilation of Sunaka Jewelry collection, handfand from Wircana and modish attire from Fara Official, you will be able to presents cheerfulness in unusual dazzling way. (es)

Muse: Cecil - Kontrast Agency (@kontrastagency)

Wardrobe: Fara Official (@faraofficial_)

Fotographers: Agus Kurniawan, Sri Riastuti

Stylish: Tatiana Anggita

Story by: Eliza Saudale